![]() If you’re on a business trip and they offer you late checkout, you’re leaving the hotel at 8am anyways. One thing we’re looking to test in 2019 is increasing the personalization around those amenities and benefits because, I don’t know about you guys, but when I travel so many times, you get a benefit that you can’t use. The end goal is to work with suppliers to ensure it is something that they value. When a “top tier” guest checks in, they’re going to get an amenity like a $50 resort credit or a trip to the spa. One of the big differentiators, where we really think there’s more opportunity to be more personalized, is around amenities. For our top tier customers, they’re going to be recognized at the front desk, given guaranteed Wi-Fi, a valuable amenity and could be upgraded, given the hotel has availability. Even if it’s their first time traveling, a guest can book with confidence knowing they’re going to stay at a hotel that really is going to deliver on satisfaction and really make them feel welcome. So, when we think about what a superior guest experience means, it means, first off, this program is available to all consumers. VIP Access is unique, because we sit on both sides of the travel marketplace, both the consumer and the supplier side. What does an experience mean and how do you determine what a world class experience is? We’re going to be expanding the network of hotels that sit within VIP Access and ensure if a consumer wants to travel, they have a hotel that’s going to deliver a superior guest experience in the market they want to book. The program plugs into the other Expedia Group loyalty programs like Expedia Rewards, Orbitz Rewards, and Rewards, and it ensures that when an Expedia or Gold Member goes to a VIP Access property, they have an experience that is first in class and is rewarded with valuable amenities. VIP Access is an invite-only program for suppliers where we solicit high performing hotels, hotels that are really delivering on the guest experience, and we offer them enhanced visibility and high value customer targeting in exchange for them providing a superior guest experience. But, within the last six months we’ve taken a tighter focus on defining what we want to deliver to both suppliers and consumers in the program. VIP Access has been around for the past nine years. VIP addresses can be advertised on their own subnet, so its application can be moved anywhere on the reachable network without changing addresses.Can you tell us a little about your program and what the intent of the program is? For example, if an application has an IP address on a physical subnet, that application can be moved only to a host on that same subnet. Ī VIP address can be used to provide nearly unlimited mobility. If one network interface fails, normal OSPF topology reconvergence will cause traffic to be sent via another interface. It advertises virtual links connected via itself to all of its actual network interfaces. For this to work, the host has to run an interior gateway protocol like Open Shortest Path First (OSPF), and appear as a router to the rest of the network. VIP addresses are also used for connection redundancy by providing alternative fail-over options for one machine. In addition, if there are multiple actual IP addresses, load balancing can be performed as part of NAT. These VIP addresses have several variations and implementation scenarios, including Common Address Redundancy Protocol (CARP) and Proxy ARP. For one-to-many NAT, a VIP address is advertised from the NAT device (often a router), and incoming data packets destined to that VIP address are routed to different actual IP addresses (with address translation).
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